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13. 
Cover image for Social psychology
Social psychology
by 
Aronson, Elliot.
Format: 
Books
Publication Date 
1999
Excerpt: 
-esteem -- Attitudes and attitude change: influencing thoughts and feelings -- Conformity: influencing behavior
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14. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
spontaneously interested in health messages, it is no longer sufficient to rely solely on the rationality of the
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