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49.

Cover image for Grasping service marketing

Grasping service marketing

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

50.

Cover image for Principles of marketing

Principles of marketing

by

Kapoor, Neeru.

Format:

Books

Publication Date

2014

Excerpt:

Principles of marketing / Kapoor, Neeru.

Available: Copies:

51.

Cover image for Services marketing : an interactive approach

Services marketing : an interactive approach

by

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

Services marketing : an interactive approach / Fisk, Raymond P.

Available: Copies:

52.

Cover image for Customer service

Customer service

Customer service

by

Cant, M. C. (Michael Colin), 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Customer services -- Marketing.

Available: Copies:

53.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Available: Copies:

54.

Cover image for Supply chain management : strategy, planning, and operation

Supply chain management : strategy, planning, and operation

by

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

Customer services -- Management.

Available: Copies:

55.

Cover image for Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

Available: Copies:

56.

Cover image for Customer service

Customer service

by

Machado, Ricardo.

Format:

Books

Publication Date

2012

Excerpt:

Customer services -- Marketing.

Available: Copies:

57.

Cover image for Key account management : tools and techniques for achieving profitable key supplier status

Key account management : tools and techniques for achieving profitable key supplier status

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html

Format:

Books

Publication Date

2012

Excerpt:

Customer services.

Available: Copies:

58.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

Customer services -- Marketing.

Available: Copies:

59.

Cover image for Introduction to marketing

Introduction to marketing

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

Introduction to marketing / McDaniel, Carl, Jr., 1941-

Available: Copies:

60.

Cover image for Essentials of marketing management

Essentials of marketing management

by

Lancaster, Geoffrey, 1938-

Format:

Books

Publication Date

2011

Excerpt:

Essentials of marketing management / Lancaster, Geoffrey, 1938-

Available: Copies:

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Author

Kotler, Philip.

(9)

Armstrong, Gary (Gary M.)

(4)

Lovelock, Christopher H.

(4)

Chopra, Sunil, 1960-

(3)

Kotler, Philip, author.

(3)

Meindl, Peter, 1970-

(3)

Armstrong, Gary (Gary M.), author.

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Boshoff, Christo, editor.

(2)

Futrell, Charles.

(2)

Hutt, Michael D.

(2)

Jordaan, Yolanda.

(2)

Keller, Kevin Lane, 1956-

(2)

Lamb, Charles W.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Morrison, Alastair M.

(2)

Roberts-Lombard, Mornay, editor.

(2)

Speh, Thomas W.

(2)

Tait, Madéle, editor.

(2)

(2)

Allen, Kathleen R.

(1)

Armstrong, Gary.

(1)

Balasubramanian, Sridhar, author.

(1)

Baron, Steve (J. Steve)

(1)

Bateson, John E. G.

(1)

Bitner, Mary Jo.

(1)

Blattberg, Robert C., 1942-

(1)

Boshoff, Christo.

(1)

Brierty, Edward G., 1925-

(1)

Calkins, Tim éditeur intellectuel.

(1)

Callaghan, Bill.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

Cheverton, Peter.

(1)

Chopra, Sunil, 1960- author.

(1)

Clow, Kenneth E.

(1)

Cravens, David W.

(1)

Czinkota, Michael R.

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

Diggines, Colin.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Durkin, Dianne M., 1947-

(1)

Eckles, Robert W., 1927-

(1)

Economy, Peter.

(1)

Evans, Wendy, 1940-

(1)

Fahy, John, 1962-

(1)

Fisk, Raymond P.

(1)

(1)

Getz, Gary, 1955-

(1)

(1)

Gremler, Dwayne D.

(1)

Grove, Stephen J. (Stephen John), 1950-

(1)

Grèonroos, Christian, 1947-

(1)

Hair, Joseph F.

(1)

Hair, Joseph F., Jr., 1944-

(1)

Harris, Kim, 1957-

(1)

Helsdingen, Piet van.

(1)

(1)

Hoffman, K. Douglas.

(1)

Hughes, Arthur Middleton.

(1)

Jobber, David, 1947-

(1)

John, Joby, 1957-

(1)

(1)

(1)

Kartajaya, Hermawan, 1947-

(1)

Kartajaya, Hermawan, 1947- author.

(1)

(1)

Kellogg School of Management.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotler, Philip, 1931-

(1)

Kurtz, David L., 1941-

(1)

Lancaster, Geoffrey, 1938-

(1)

Laws, Eric, 1945-

(1)

Machado, Ricardo.

(1)

Mancini, Marc, 1946-

(1)

(1)

Massingham, Lester.

(1)

McColl, Rod, 1957-

(1)

McDaniel, Carl D.

(1)

McDaniel, Carl, Jr., 1941-

(1)

McDonald, Malcolm.

(1)

Mulder, Steve, 1968-

(1)

Napier, H. Albert, 1944-

(1)

Nieto, T. R. (Tem R.)

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Palmer, Adrian, 1955-

(1)

(1)

Perreault, William D.

(1)

Perreault, William D., Jr.

(1)

(1)

(1)

Prinsloo, Mélani.

(1)

Reeder, Robert R., 1935-

(1)

Reeder, Robert R., 1935- Industrial marketing.

(1)

Richardson, Paul, 1962-

(1)

Roberts, Kevin, 1949-

(1)

Ronkainen, Ilkka A.

(1)

Rud, Olivia Parr.

(1)

(1)

Setiawan, Iwan, author.

(1)

Setiawan, Iwan.

(1)

Solomon, Robert.

(1)

Thomas, Jacquelyn S., 1969-

(1)

Tybout, Alice M. éditeur intellectuel.

(1)

Vavra, Terry G.

(1)

Voges, Kevin, 1952-

(1)

(1)

Wright, Lauren.

(1)

(1)

Zeithaml, Valarie A.

(1)

Format

(75)

Electronic Resources

(2)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Material Type

Prescribed books

Recommended Books

Language

(77)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

(21)

Marketing -- Management.

(15)

Customer services.

(12)

Service industries -- Marketing.

(10)

Customer services -- Management.

(9)

Relationship marketing.

(6)

Customer services -- Marketing.

(5)

Customer relations -- Management.

(4)

Delivery of goods -- Management.

(4)

Industrial procurement.

(4)

Marketing -- South Africa -- Management.

(4)

Marketing channels -- Management.

(4)

Materials management.

(4)

Physical distribution of goods -- Management.

(4)

Customer relations.

(3)

Customer services -- South Africa -- Marketing.

(3)

Marketing -- South Africa.

(3)

Professions -- Marketing.

(3)

Professions -- South Africa -- Marketing.

(3)

Service industries -- South Africa -- Marketing.

(3)

Tourism -- Marketing.

(3)

Advertisers -- Attitudes.

(2)

Bars (Drinking establishments)

(2)

Business enterprises -- Computer networks.

(2)

Electronic commerce.

(2)

Food service -- Marketing.

(2)

Hospitality industry -- Marketing.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Internet marketing.

(2)

(2)

Marketing -- Decision making.

(2)

(2)

Service industries.

(2)

Accueil (Tourisme) -- Marketing.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración industrial.

(1)

Administración.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Textbooks.

(1)

(1)

Aufsatzsammlung.

(1)

(1)

Beziehungsmanagement.

(1)

Business -- Data processing.

(1)

Business education.

(1)

Commerce électronique.

(1)

Comportement du consommateur.

(1)

Computational intelligence.

(1)

Consumer satisfaction.

(1)

Customer loyalty.

(1)

Customer services -- Data processing.

(1)

Customer services -- Marketing -- Management.

(1)

(1)

Database marketing -- Planning.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

(1)

Electronic commerce -- Customer services.

(1)

Employee loyalty.

(1)

Employee motivation.

(1)

Enseñanza comercial.

(1)

Entreprises -- Réseaux d'ordinateurs.

(1)

(1)

Export marketing.

(1)

(1)

Hospitality industry Marketing

(1)

Industrial management.

(1)

Industrial marketing.

(1)

Information technology -- Management.

(1)

Internet marketing -- Planning.

(1)

Internet programming -- Problems, exercises, etc.

(1)

Internet programming.

(1)

Internet users.

(1)

(1)

Interpersonal communication.

(1)

Klantenservice.

(1)

Leermiddelen (vorm)

(1)

(1)

Marketing -- Data processing.

(1)

Marketing -- Key accounts.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Planning.

(1)

Marketing -- Textbooks.

(1)

Marknadsföring.

(1)

Master of business administration degree.

(1)

Materialadministration.

(1)

Mercadeo -- Toma de decisiones.

(1)

Mercadeo industrial -- Administración -- Estudio de casos.

(1)

Mercadotecnia -- Administración.

(1)

(1)

Organizational commitment.

(1)

(1)

Programmation sur Internet.

(1)

Programmierung.

(1)

Qualitätssicherung.

(1)

Selling -- Key accounts.

(1)

Service industries -- Management.

(1)

Service industries -- Marketing -- Case studies.

(1)

Service industries -- Marketing -- Management.

(1)

Service industries -- United States -- Management.

(1)

Service industries -- United States -- Marketing.

(1)

Service à la clientèle.

(1)

Servicepolitik.

(1)

Strategic planning.

(1)

Strategisch management.

(1)

Tecnología de la información -- Administración.

(1)

Tourism Marketing

(1)

Tourisme -- Marketing.

(1)

(1)

(1)

(1)

(1)

Valeurs sociales.

(1)

Web sites -- Design.

(1)

(1)

World Wide Web -- Problems, exercises, etc.

(1)

World Wide Web.

(1)

(1)

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