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1. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
2. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
3. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
Available: Copies:
4. 
Cover image for Information systems today : managing in the digital world.
Information systems today : managing in the digital world.
by 
Valacich, Joseph S., 1959- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.
Available: Copies:
5. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
6. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and
Available: Copies:
8. 
Cover image for Teachers discovering computers : integrating technology in a changing world
Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media
Available: Copies:
9. 
Cover image for The Wiley handbook of psychology, technology, and society
The Wiley handbook of psychology, technology, and society
by 
Rosen, Larry D., editor.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118772027.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
credibility and digital media literacy / Nancy A. Cheever and Jeffrey Rokkum -- Gender digital divide : does
Available: Copies:
10. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating
Available: Copies:
11. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
12. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
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