Context planning and channel innovation : reading pack

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Shopper marketing in South Africa

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The impact of technology on branding

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance