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1. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
2. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
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3. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
4. 
Cover image for The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
5. 
Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
by 
Roriston, Delia.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Branding on the edge : an analysis of four alternative case studies that contain elements of
Available: Copies:
6. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
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7. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing : global and southern African perspectives / Kotler, Philip.
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8. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
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9. 
Cover image for The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
by 
Meister, Jeanne C.
Format: 
Books
Publication Date 
2010
Excerpt: 
professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia
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11. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Service industries -- Marketing -- Case studies.
Available: Copies:
12. 
Cover image for Marketing research : text and cases
Marketing research : text and cases
by 
Wrenn, Bruce.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
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