Winning at new products : accelerating the process from idea to launch / Cooper, Robert G. (Robert

New food product development : global strategies and practices for successful innovation / Toschka

needs and early delivery of new or enhanced software products.This revised edition reflects the latest

, implementation and evaluation, the book introduces the products, services, distribution channels and stakeholders

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the

-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization

Innovation management and new product development Trott, Paul VerfasserIn.

New products.

, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the

New products.