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13. 
Cover image for Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis
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14. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
15. 
Cover image for Essentials of corporate communication : implementing practices for effective reputation management
by 
Riel, C. B. M. van.
Format: 
Books
Publication Date 
2007
Excerpt: 
, provide students of corporate communication with a research-based toolbox to be used for effective
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16. 
Cover image for Social marketing : why should the Devil have all the best tunes?
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2007
Excerpt: 
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox
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17. 
Cover image for Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Methodology.
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18. 
Cover image for Tools for team leadership : delivering the X-factor in team excellence
by 
Huszczo, Gregory E.
Format: 
Books
Publication Date 
2004
Excerpt: 
success - and presents a comprehensive toolbox for use in analyzing a team's strengths and weaknesses
Available: Copies:
19. 
Cover image for On writing : a memoir of the craft
by 
King, Stephen, 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
: adverbs (especially those in dialog) and the passive voice. He describes his writer's toolbox, including
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