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1. 
Cover image for Marketing and football : an international perspective
Marketing and football : an international perspective
by 
Desbordes, Michel.
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Sports marketing series
Available: Copies:
2. 
Cover image for Sport public relations and communication
Sport public relations and communication
by 
Hopwood, Maria.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sports marketing series.
Available: Copies:
3. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972- author.
Available: Copies:
4. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
5. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
6. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
SPORTS & RECREATION / Sociology of Sports.
Available: Copies:
7. 
Cover image for Event management for tourism, cultural, business and sporting events
Event management for tourism, cultural, business and sporting events
by 
Van der Wagen, Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the
Available: Copies:
8. 
Cover image for How does challenger brand thinking enhance strategic sport sponsorship
How does challenger brand thinking enhance strategic sport sponsorship
How does challenger brand thinking enhance strategic sport sponsorship
by 
Loxton, Guy.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
How does challenger brand thinking enhance strategic sport sponsorship / Loxton, Guy.
Available: Copies:
10. 
Cover image for Developing successful sport sponsorship plans
Developing successful sport sponsorship plans
by 
Stotlar, David K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Sports -- United States -- Marketing.
Available: Copies:
11. 
Cover image for Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?
Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?
Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?
by 
Fuchs, Daren.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- South Africa)
Available: Copies:
12. 
Cover image for Thirty bullies : a celebration twenty years of the Rugby World Cup
Thirty bullies : a celebration twenty years of the Rugby World Cup
by 
Kervin, Alison.
Format: 
Books
Publication Date 
2009
Excerpt: 
argue, a loss of innocence as the marketing men have moved in on an increasingly lucrative property. But
Available: Copies:
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