Communication in organizations.

/ Douglas Engelbart, 1962 -- Sketchpad : A Man-Machine Graphical Communication System / Ivan Sutherland

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

-- Experiential Approaches -- The Structural Approach -- Communication Approaches -- Strategic Approaches and the

-- Group and team dynamics -- Group cohesion -- Leadership -- Communication -- Introduction fo

news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication

-- Communication -- Basic approaches to leadership -- Contemporary issues in leadership -- Power and politics

guiding the actions of people in a school -- 10. Leadership and motivational skills -- 11. Communication

actually do: modeling excellence -- The self-fulfilling prophecy and leadership -- Communication and

Oral communication -- South Africa -- Social aspects.

: the AOL story; 12. The Internet for distribution: the Dell story; 13. E-marketing communication: the

LocalConnection Object for Inter-Movie Communication -- 18. Fixing Broken Scripts.