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2485. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.
Available: Copies:
2486. 
Cover image for Applied psychology in human resource management
by 
Cascio, Wayne F.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Ch. 9. Analyzing Jobs and Work -- Ch. 10. Strategic Human Resource Planning -- Ch. 11. Recruitment
Available: Copies:
2487. 
Cover image for Focus on supervision in general management
by 
De Beer, Andreas.
Format: 
Books
Publication Date 
1998
Excerpt: 
The role of supervisors in management ; Planning ; Problem solving and decision making ; Control
Available: Copies:
2488. 
Cover image for Winning with the P & G 99 : 99 principles and practices of Proctor & Gamble's success
by 
Decker, Charles L.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business planning.
Available: Copies:
2490. 
Cover image for Analysis for financial management
by 
Higgins, Robert C.
Format: 
Books
Publication Date 
1998
Excerpt: 
financial performance -- II. Planning future financial performance. Financial forecasting -- Managing growth
Available: Copies:
by 
Metz, Ralf, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Income tax -- South Africa -- Planning.
Available: Copies:
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
2493. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Process -- The Preliminary Stages of the Marketing Research Process -- Planning a New HMO -- The
Available: Copies:
2494. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting
Available: Copies:
2495. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
2496. 
Cover image for Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning.
Available: Copies:
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