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241. 
Cover image for Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
Available: Copies:
by 
Du Plessis, Neeltje.
Format: 
Books
Publication Date 
2010 2007
Excerpt: 
Professional communication for business : fresh perspectives / Du Plessis, Neeltje.
Available: Copies:
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business enterprises -- Africa, Southern -- Finance.
Available: Copies:
244. 
Cover image for Entrepreneurship
by 
Stokes, David (David R.)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 10: Entrepreneurial decision making and planning -- Chapter 11: Entrepreneurial marketing
Available: Copies:
245. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a
Available: Copies:
246. 
Cover image for Purchasing & supply chain management : analysis, strategy, planning and practice
by 
Weele, A. J. van (Arjan J.)
Format: 
Books
Publication Date 
2010
Excerpt: 
Purchasing & supply chain management : analysis, strategy, planning and practice / Weele, A. J
Available: Copies:
247. 
Cover image for One strategy! : organization, planning, and decision making
by 
Sinofsky, Steven, 1965-
Format: 
Books
Publication Date 
2010
Excerpt: 
One strategy! : organization, planning, and decision making / Sinofsky, Steven, 1965-
Available: Copies:
248. 
Cover image for Seizing the white space : growth and renewal through business model innovation
by 
Johnson, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business planning.
Available: Copies:
249. 
Cover image for Strategy making in a crisis : from analysis to imagination
by 
Gibbert, Michael.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business planning.
Available: Copies:
250. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
The new business road test : what entrepreneurs and executives should do before writing a business
Available: Copies:
251. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
252. 
Cover image for Entrepreneurial strategic decision-making : a cognitive perspective
by 
Vermeulen, Patrick Alexander Maria.
Format: 
Books
Publication Date 
2010
Excerpt: 
Small business / Planning.
Available: Copies:
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