Brands & branding in South Africa 2012 : brands--the people's choice.

Relationship marketing and customer relationship management

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa