Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Intangible made tangible

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

David and Goliath : a study of the South African domestic airline business from a brand health perspective

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service