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by 
Morrison, Margaret A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Using qualitative research in advertising : strategies, techniques, and applications / Morrison
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2. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
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by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
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4. 
Cover image for Understanding business research
by 
Weathington, Bart L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Understanding business research / Weathington, Bart L.
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by 
Bryman, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social research methods / Bryman, Alan.
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6. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Quantitative Research Techniques Applied to Branding -- Brand personality -- Brand image -- Brand response
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by 
Veal, Anthony James.
Format: 
Books
Publication Date 
2011
Excerpt: 
Research methods for leisure and tourism : a practical guide / Veal, Anthony James.
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8. 
Cover image for Designing qualitative research
by 
Marshall, Catherine, 1946-
Format: 
Books
Publication Date 
2011
Excerpt: 
Designing qualitative research / Marshall, Catherine, 1946-
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by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2011
Excerpt: 
The Sage handbook of qualitative research / Denzin, Norman K.
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by 
Babbie, Earl R.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Introduction to social research / Babbie, Earl R.
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11. 
Cover image for The practice of research in criminology and criminal justice
by 
Bachman, Ronet.
Format: 
Books
Publication Date 
2011
Excerpt: 
The practice of research in criminology and criminal justice / Bachman, Ronet.
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by 
Alvesson, Mats, 1956-
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research and theory development : mystery as method / Alvesson, Mats, 1956-
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