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241. 
Cover image for Corporate finance : a practical approach
Corporate finance : a practical approach
by 
Clayman, Michelle R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Ratio Analysis -- 4.Pro Forma Analysis -- 4.1.Estimating the Sales-Driven Relations -- 4.2.Estimating
Available: Copies:
242. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
communication -- 12.2.Information function -- 12.3.Transaction (sales) function -- 12.4.Facilitating function
Available: Copies:
243. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
' headings -- Headings in sales leaflets and brochures -- Style and presentation -- Subheadings -- Slogans
Available: Copies:
244. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
forms of communication -- Distribution management -- Sales management -- Direct marketing
Available: Copies:
245. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Sales promotion.
Available: Copies:
246. 
Cover image for Public finance : an international perspective
Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Retail sales tax -- 2.Value added tax -- F.Excise taxes -- G.Taxes on international trade -- H
Available: Copies:
247. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
of innovation -- 9.2.3.Target market -- 9.2.4.Competitive set -- 9.2.5.Sales forecast -- 9.2.6.Types
Available: Copies:
248. 
Cover image for Measuring ROI in learning & development : case studies from global organizations
Measuring ROI in learning & development : case studies from global organizations
by 
PHILLIPS, JACK.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Nathan -- ch. 12 Consultative Sales Program in a Telecommunications Company / Ana Maria Perez Carmona --
Available: Copies:
249. 
Cover image for The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
by 
Bussin, Mark.
Format: 
Books
Publication Date 
2012
Excerpt: 
packages -- Payroll -- Team-based pay -- Sales force incentives -- Variable pay and incentive schemes
Available: Copies:
250. 
Cover image for Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn
Available: Copies:
251. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
the Luxury Industry -- What Is So Different About the Luxury Goods Industry? -- Company Size -- Sales
Available: Copies:
252. 
Cover image for Financial institutions, in and out of crisis : reflections by Anthony Saunders
Financial institutions, in and out of crisis : reflections by Anthony Saunders
by 
Saunders, Anthony, 1949-
Format: 
Books
Publication Date 
2012
Excerpt: 
borrowers and loan sales : new evidence on the uniqueness of bank loans -- The impact of ATM surcharges on
Available: Copies:
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