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1. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies:
3. 
Cover image for What is strategy, and does it matter?
What is strategy, and does it matter?
What is strategy, and does it matter?
by 
Whittington, Richard, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
4. 
Cover image for Strategic management
Strategic management
Strategic management
by 
Dess, Gregory G.
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
5. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing Strategies: Planning and Organization -- Export Trade Mechanics and Logistics -- Developing
Available: Copies:
6. 
Cover image for Effective communication campaigns
Effective communication campaigns
Effective communication campaigns
by 
Rensburg, Ronel S.
Format: 
Books
Publication Date 
1996
Excerpt: 
Introduces a model for the planning and implementation of effective communication campaigns.
Available: Copies:
7. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing -- Planning.
Available: Copies:
8. 
Cover image for Tourism analysis : a handbook
Tourism analysis : a handbook
by 
Smith, Stephen L. J., 1946-
Format: 
Books
Publication Date 
1995
Excerpt: 
development, survey designs, and the use of secondary data sources for tourism planning and marketing. Tourism
Available: Copies:
9. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
1. Introduction to Global Marketing -- 2. Global Marketing Planning -- 3. Economic Environment -- 4
Available: Copies:
10. 
Cover image for Starting your own business in South Africa
Starting your own business in South Africa
by 
Macleod, Guy.
Format: 
Books
Publication Date 
1995
Excerpt: 
Production planning -- South Africa.
Available: Copies:
11. 
Cover image for Managing information for research
Managing information for research
by 
Orna, Elizabeth.
Publisher description http://catdir.loc.gov/catdir/description/mh051/95013767.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/95013767.html
Table of contents http://catdir.loc.gov/catdir/toc/mh051/95013767.html
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Planning the information products of research: first decisions -- Extending our repertoire for presenting
Available: Copies:
12. 
Cover image for Cases in strategic management
Cases in strategic management
Cases in strategic management
by 
Strickland, A. J. (Alonzo J.)
Format: 
Books
Publication Date 
1995
Excerpt: 
Strategic planning -- United States -- Case studies.
Available: Copies:
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