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253.

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

by

Sanasy, Asesha.

Format:

Manuscript

Publication Date

2016

Available: Copies:

254.

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

by

Laher, Zaheer.

Format:

Manuscript

Publication Date

2016

Available: Copies:

255.

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

by

Skhosana, Nkosinathi.

Format:

Manuscript

Publication Date

2016

Available: Copies:

256.

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

by

Henderson, Kent Blake.

Format:

Manuscript

Publication Date

2016

Available: Copies:

257.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Available: Copies:

258.

Cover image for How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

by

Ramothatha, Lebogang.

Format:

Manuscript

Publication Date

2016

Available: Copies:

259.

Cover image for An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

by

Kumalo, Lerato Thuthuka.

Format:

Manuscript

Publication Date

2016

Available: Copies:

260.

Is brand South Africa creating a positive rainbow nation for our millennials

Is brand South Africa creating a positive rainbow nation for our millennials

by

Van Breda, Demi Lauren.

Format:

Manuscript

Publication Date

2016

Available: Copies:

261.

Cover image for Shopper marketing in South Africa

Shopper marketing in South Africa

Shopper marketing in South Africa

by

Purdy, Carolyn.

Format:

Manuscript

Publication Date

2016

Available: Copies:

262.

Are international fashion retailers taking aim at Mr Price based brand equity?

Are international fashion retailers taking aim at Mr Price based brand equity?

by

Semenya, Kagiso.

Format:

Manuscript

Publication Date

2016

Available: Copies:

263.

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

by

Davis, Nivenia.

Format:

Manuscript

Publication Date

2016

Available: Copies:

264.

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

by

Oudshoorn, Nomathamsanqa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(177)

Maritz, C. J. (C. Janse)

(30)

Kotler, Philip.

(15)

(12)

Heller, Steven.

(11)

Aaker, David A.

(9)

(8)

Keller, Kevin Lane, 1956-

(8)

(8)

Affinity Advertising and Publishing.

(7)

Asensio Cerver, Francisco.

(7)

Cant, M. C. (Michael Colin), 1957-

(7)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Ching, Francis D. K., 1943-

(6)

Denzin, Norman K.

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Kotler, Philip, author.

(6)

Lincoln, Yvonna S.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

(6)

Perreault, William D.

(6)

(6)

Sontag, Susan, 1933-2004.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Time-Life Books.

(6)

Wegner, Trevor.

(6)

Appignanesi, Richard.

(5)

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Evening, Martin.

(5)

Freeman, Michael, 1945-

(5)

Institute of Marketing Management.

(5)

Lindström, Martin, 1970-

(5)

Onstott, Scott, author.

(5)

Peters, Thomas J.

(5)

Siebrits, Warren.

(5)

Advertising Media Association of South Africa.

(4)

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

De Bono, Edward, 1933-

(4)

Fiell, Charlotte, 1965-

(4)

(4)

Grosenick, Uta.

(4)

Human Sciences Research Council.

(4)

Institute of Marketing.

(4)

Kapferer, Jean-Noël.

(4)

(4)

Machado, Ricardo.

(4)

Margolius, Marcia, 1966-

(4)

Purvis, Alston W., 1943-

(4)

Quirk eMarketing (Firm)

(4)

Ross, Stephen A.

(4)

Rudansky-Kloppers, Sharon.

(4)

Sardar, Ziauddin.

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Warren Siebrits Modern and Contemporary Art.

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

American Institute of Graphic Arts.

(3)

Arens, William F.

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

Bearden, William O., 1945-

(3)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bovée, Courtland L.

(3)

Bradbury, Dominic.

(3)

Brealey, Richard A.

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Carter, David E.

(3)

Castells, Manuel, 1942-

(3)

(3)

Clements, James P.

(3)

Cooper-Hewitt Museum.

(3)

Drewniany, Bonnie L.

(3)

Du Plessis, Theo.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Farrell, Joyce, author.

(3)

(3)

Gido, Jack, 1945-

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Grant, John, 1949-

(3)

Harris, Paul, 1971-

(3)

Harris, Paul, 1971- author.

(3)

Heimann, Jim, 1948-

(3)

Hill, Charles W. L.

(3)

Ingram, Thomas N.

(3)

(3)

Kotze, Phillip.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

(3)

Louw, M. (Marianne)

(3)

Mankiw, N. Gregory.

(3)

Manning, Anthony D.

(3)

McDonald, Malcolm.

(3)

McQuiston, Liz.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Montes, Cristina.

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Norman, Donald A.

(3)

Oosthuizen, Wayne.

(3)

Parkin, Michael, 1939-

(3)

Percy, Larry, author.

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Robbins, Stephen P., 1943-

(3)

Rousseau, Deon.

(3)

Siebrits, Warren

(3)

(3)

Sternberg, Robert J.

(3)

Strickland, A. J. (Alonzo J.)

(3)

Sunter, Clem, 1944-

(3)

Taschen, Angelika.

(3)

The Independent Institute of Education (Vega School)

(3)

(3)

Thompson, Arthur A., 1940-

(3)

Underhill, Paco.

(3)

(3)

Wiedemann, Julius.

(3)

Zikmund, William G.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Barthes, Roland.

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blanchard, Kenneth.

(2)

Blazwick, Iwona.

(2)

(2)

(2)

Bloemink, Barbara J.

(2)

(2)

Bowerman, Bruce L.

(2)

Bridgeman Art Library.

(2)

Bronner, Michael.

(2)

Brown, Jared M., 1964-

(2)

(2)

Burke, Rory, 1952-

(2)

Busselle, Michael.

(2)

Butler, Judith, 1956-

(2)

Butterfield, Leslie, 1952-

(2)

CAM Foundation.

(2)

Calvert, Sheena.

(2)

(2)

Carr, Nicholas G., 1959-

(2)

(2)

(2)

Cateora, Philip R.

(2)

Celant, Germano.

(2)

Chrystal, K. Alec, 1946-

(2)

Chwast, Seymour.

(2)

Cilliers, H. S. (Hendrik Stephanus), 1922-

(2)

Cliff, Stafford.

(2)

Conran, Sebastian.

(2)

Conran, Terence.

(2)

Cooper, Donald R.

(2)

Cooper, Scott W.

(2)

Corporate Research Foundation (South Africa)

(2)

Cronje, G. J. de J.

(2)

Crowley, David, 1966-

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

Daft, Richard L.

(2)

(2)

Format

(2760)

(238)

Electronic Resources

(74)

(21)

(11)

(11)

(2)

Continuing Resources

(1)

(1)

Item Category 1

Material Type

Language

(2947)

(22)

(22)

(9)

(9)

(8)

(2)

Afroasiatic (other)

(1)

(1)

Multiple languages

(1)

Library

Shelf Location

Publication Date

Subject

(114)

(105)

Branding (Marketing)

(85)

(66)

(64)

(57)

Brand name products.

(53)

Commercial art.

(48)

(45)

Strategic planning.

(42)

Computer graphics.

(40)

Marketing research.

(38)

Graphic design (Typography)

(35)

(35)

Accounting -- Textbooks.

(33)

Consumer behavior.

(33)

(33)

Marketing -- Management.

(32)

Interior decoration.

(31)

Brand name products -- Management.

(30)

Creative ability in business.

(29)

Internet marketing.

(28)

Criticism, interpretation, etc.

(27)

(26)

(25)

Photography -- Digital techniques.

(25)

(23)

Communication in marketing.

(23)

Web sites -- Design.

(22)

Adobe Photoshop.

(20)

(20)

Handbooks and manuals.

(20)

Pictorial works.

(20)

Südafrika <Staat>

(20)

(19)

(19)

Industrial management.

(19)

Marketing -- South Africa.

(19)

(19)

Success in business.

(19)

Creative thinking.

(18)

(18)

Social sciences -- Research.

(18)

Visual communication.

(18)

(17)

Business communication.

(17)

Corporations -- Finance.

(17)

Drawing -- Technique.

(17)

Fashion design.

(17)

Photography, Artistic.

(17)

Advertising -- South Africa.

(16)

(16)

Branding (Marketing) -- South Africa.

(16)

Entrepreneurship.

(16)

(16)

Organizational effectiveness.

(16)

(15)

Aufsatzsammlung.

(15)

(15)

Organizational behavior.

(15)

Social sciences -- Research -- Methodology.

(15)

(14)

(14)

(14)

Computer games -- Design.

(14)

Organizational change.

(14)

Problems and exercises.

(14)

Product management.

(14)

Advertising copy.

(13)

Art, Modern -- 20th century.

(13)

(13)

Computer animation.

(13)

Exhibition catalogs.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

Advertising -- Brand name products.

(12)

(12)

Economic development.

(12)

Image processing -- Digital techniques.

(12)

Type and type-founding.

(12)

Architecture, Domestic.

(11)

Architecture, Modern -- 20th century.

(11)

Commercial statistics.

(11)

Communication in management.

(11)

Computer games -- Programming.

(11)

English language -- Rhetoric.

(11)

Industrial design.

(11)

Interior architecture.

(11)

Marketing -- South Africa -- Management.

(11)

Microeconomics.

(11)

Social sciences -- Methodology.

(11)

(10)

Animation (Cinematography)

(10)

(10)

Arts graphiques.

(10)

Brand name products -- South Africa.

(10)

Communication in organizations.

(10)

Computer-aided design.

(10)

Creative ability.

(10)

Developing countries.

(10)

Grafische vormgeving.

(10)

Interpersonal communication.

(10)

(10)

(10)

(10)

(10)

Report writing.

(10)

Small business -- Management.

(10)

South Africa -- Politics and government -- 1994-

(10)

Strategisches Management.

(10)

Architecture, Modern.

(9)

Art publicitaire.

(9)

(9)

Business enterprises -- Finance.

(9)

Clothing and dress.

(9)

(9)

Corporate culture.

(9)

Decision making.

(9)

(9)

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

Oral communication.

(9)

Project management.

(9)

Public relations.

(9)

Sales promotion.

(9)

Social responsibility of business.

(9)

Strategisch management.

(9)

Südafrika (Staat)

(9)

Video games -- Design.

(9)

Adobe Illustrator (Computer file)

(8)

(8)

Business names.

(8)

C# (Computer program language)

(8)

(8)

(8)

Gebrauchsgraphik.

(8)

Human-computer interaction.

(8)

Interactive multimedia.

(8)

(8)

Layout (Printing)

(8)

Management -- South Africa.

(8)

Manners and customs.

(8)

(8)

Microsoft Excel (Computer file)

(8)

Personnel management.

(8)

Photography -- Lighting.

(8)

Popular culture.

(8)

Relationship marketing.

(8)

(8)

(8)

Written communication.

(8)

Apartheid -- South Africa.

(7)

Business mathematics.

(7)

Commercial art -- History.

(7)

Communication visuelle.

(7)

Consumers -- Research.

(7)

Corporate image.

(7)

Customer relations.

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Feminist theory.

(7)

(7)

Graphic arts -- History.

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration -- History -- 20th century.

(7)

(7)

Macroeconomics.

(7)

Management information systems.

(7)

Motion picture authorship.

(7)

New business enterprises.

(7)

Personnel management -- South Africa.

(7)

(7)

South Africa -- Race relations.

(7)

Staat Südafrika.

(7)

(7)

(7)

Target marketing.

(7)

Three-dimensional display systems.

(7)

(7)

(7)

Visual perception.

(7)

(7)

Academic writing.

(6)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Advertising layout and typography.

(6)

Art and society.

(6)

(6)

Business ethics.

(6)

(6)

(6)

Clothing trade.

(6)

Communication in design.

(6)

Consumers' preferences.

(6)

Creative writing.

(6)

Dressmaking -- Pattern design.

(6)

Dressmaking -- Patterns.

(6)

Economic history.

(6)

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