Search Results for Advertising.

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253.

The copywriter's toolkit : the complete guide to strategic advertising copy

Berman, Margo, 1947-

Format:

Books

Publication Date

2012

Excerpt:

The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-

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254.

Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio, 1969-

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Books

Publication Date

2012

Excerpt:

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

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255.

Strategic writing : multimedia writing for public relations, advertising, and more

Marsh, Charles, 1955-

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Books

Publication Date

2012

Excerpt:

Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles

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256.

Using qualitative research in advertising : strategies, techniques, and applications

Morrison, Margaret A.

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Books

Publication Date

2012

Excerpt:

Using qualitative research in advertising : strategies, techniques, and applications / Morrison

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257.

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.

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258.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

The advertising concept book : think now, design later : a complete guide to creative ideas

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259.

Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

Ioannou, Sophia.

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Manuscript

Publication Date

2012

Excerpt:

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on

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260.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

and how fast-food brands 'feast' on these changes through advertising / Voigt, Nicolle.

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261.

No press is bad press : exploring the effect of controversial advertising on brand image

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Excerpt:

No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman

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262.

Advertising, the media and globalisation : a world in motion

Sinclair, John G., 1944-

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Books

Publication Date

2012

Excerpt:

Advertising, the media and globalisation : a world in motion / Sinclair, John G., 1944-

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263.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

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264.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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