Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN