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1. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
strategy on television / Bouman, Martine (M.P.A.), 1954-
Available: Copies:
2. 
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
Available: Copies:
3. 
Cover image for Rethinking management information systems : an interdisciplinary perspective
Rethinking management information systems : an interdisciplinary perspective
by 
Galliers, Robert, 1947-
Format: 
Books
Publication Date 
1999
Excerpt: 
Systems, Strategic Management, and Performance Evaluation. 7. Strategy-Making in the Information Age
Available: Copies:
4. 
Cover image for Africa : the time has come : selected speeches
Africa : the time has come : selected speeches
by 
Mbeki, Thabo.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Reconstruction, development and macro-economic policy. Matters of common concern. Immersed in a National
Available: Copies:
6. 
Cover image for The competitive advantage of nations : with a new introduction
The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Economic development.
Available: Copies:
7. 
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
Books
Publication Date 
1998
Excerpt: 
expert ; The prototyping approach in expert systems development ; How knowledge is acquired from experts
Available: Copies:
8. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
9. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and
Available: Copies:
10. 
Cover image for International marketing strategy : contemporary readings
International marketing strategy : contemporary readings
by 
Doole, Isobel.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
International marketing strategy : contemporary readings / Doole, Isobel.
Available: Copies:
11. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Stakeholders in the inclusive holiday system -- Tourism growth and destination development -- Other companies
Available: Copies:
12. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Armstrong, Gary (Gary M.)
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Belch, Michael A.
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Hill, Charles W. L., author.
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Kotler, Philip.
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