The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

The effects of sensory branding on consumer purchase intent

Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports

Colourless beauty

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

My little pony : brand loyalty through brand heritage and evolution

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg