A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

Is the esssence of the brand being communicated?

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

Multicultural brand communication : a look at the South African 'diamond' markets

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

Is the positioning of Black Label beer brand still appropriate?

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation