buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of

maximization and competitive supply -- The analysis of competitive markets -- pt. 3. Market structure and

environment, market analysis, product strategy, distribution strategy, and the integration of marketing

-- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.

-product businesses: building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness

segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product

financing: privatization -- A critical analysis of school choice, educator accountability and the new

bibliographic records : a comparative analysis / Zlata Dimec, Maja Zumer, Gerhard J.A. Riesthuis

1. What is direct marketing? -- 2. The database -- 3. The customer database : analysis and

. Measurement system analysis in non-manufacturing environments.

book provides tools, frameworks and techniques for operational analysis and improvement and sets

-- 3. Company resources and capabilities -- 4. Analysis of international competitors -- 5. Culture