and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

. Evidence and research design; 4. Quantitative impact of oil and revolution on conflict; 5. Iraq; 6. Libya

Economics -- Research.

Social sciences -- Research -- Methodology.

EVALUATING AND DOING RESEARCH ON COMMUNICATION -- 21.Managing the performance of corporate communication: an

. Understanding and applying program logic models -- 3. Research designs for program evaluations -- 4. Measurement

Evaluation research (Social action programs) -- History.

"Today, content analysis has become an efficient alternative to public opinion research - a method

of the world's most successful businesses, as well as academic research, to find practical answers to

-to-Buy? -- Understanding "Bargain Hunters" -- Price Preferences by Product Type -- Detailed Research on Buyer Price

-- Ethical issues in sex offender research / Tony Ward and Gwenda Willis -- Reintegrative and disintegrative

examines how information about medical research from the academic, pharmaceutical and charitable sectors is