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253. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
Available: Copies:
254. 
Cover image for Contemporary labour relations
Contemporary labour relations
Contemporary labour relations
by 
Finnemore, Martheanne.
Format: 
Books
Publication Date 
1999
Excerpt: 
agreements and procedures ; Communication in the workplace ; Sexual harassment.
Available: Copies:
255. 
Cover image for 12 ladders to world class performance : how your organization can compete with the best in the world
12 ladders to world class performance : how your organization can compete with the best in the world
by 
Drennan, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
communication -- Continuous learning.
Available: Copies:
256. 
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Communication Selection Strategies -- Definitions Initiate Conceptualization of Strategies -- Strategies for
Available: Copies:
257. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in
Available: Copies:
258. 
Cover image for Data & telecommunications dictionary
Data & telecommunications dictionary
by 
Petersen, Julie K.
Format: 
Books
Publication Date 
1999
Excerpt: 
The CRC Press advanced and emerging communications technologies series
Available: Copies:
259. 
Cover image for Tokens of exchange : the problem of translation in global circulations
Tokens of exchange : the problem of translation in global circulations
by 
Liu, Lydia He.
Format: 
Books
Publication Date 
1999
Excerpt: 
Intercultural communication.
Available: Copies:
260. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
261. 
Cover image for The international dictionary of data communications
The international dictionary of data communications
by 
Saigh, Robert A.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3849
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
The international dictionary of data communications / Saigh, Robert A.
Available: Copies:
262. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising Communication -- Silent Partners: Account Planning and the New Consumer Alliance -- The Blind
Available: Copies:
263. 
Cover image for Essential manager's manual
Essential manager's manual
by 
Heller, Robert, 1932-2012.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012971528&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1998
Excerpt: 
Communication in management.
Available: Copies:
264. 
Cover image for The business internet and intranets : a manager's guide to key terms and concepts
The business internet and intranets : a manager's guide to key terms and concepts
by 
Keen, Peter G. W.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business enterprises -- Communication systems.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(21)
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Bovée, Courtland L.
(12)
Robbins, Stephen P., 1943-
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Belch, George E. (George Edward), 1951-
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