-- 6. Leadership communication -- 7. Shaping culture and values -- 8. Designing and leading a learning

Researching communications : a practical guide to methods in media and cultural analysis / Deacon

Marketing communications : principles and practice / Kitchen, Philip J.

and Tactics of Integrative Negotiations NEGOTIATION SUBPROCESSES Chapter 5 Communication, Perception

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Introduction -- History -- Function -- Communication -- Taxonomy -- Motifs -- Development.

-- Communication Selection Strategies -- Definitions Initiate Conceptualization of Strategies -- Strategies for

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

The international dictionary of data communications Saigh, R. A.

The international dictionary of data communications / Saigh, Robert A.

Advertising Communication -- Silent Partners: Account Planning and the New Consumer Alliance -- The Blind