Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community