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265. 
Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation.
Available: Copies:
268. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
269. 
Cover image for Perl by example
Perl by example
Perl by example
by 
Quigley, Ellie.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Getting a Handle on Printing -- 5. What's in a Name -- 6. Where's the Operator? -- 7. If Only
Available: Copies:
270. 
Cover image for Handbook on brand and experience management
Handbook on brand and experience management
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
271. 
Cover image for The birth of biopolitics : lectures at the College de France, 1978-1979
The birth of biopolitics : lectures at the College de France, 1978-1979
by 
Foucault, Michel, 1926-1984.
Format: 
Books
Publication Date 
2008
Excerpt: 
played by "society" in relation to government. "Society" is that in the name of which government strives
Available: Copies:
272. 
Cover image for Building an import/export business
Building an import/export business
by 
Weiss, Kenneth D. (Kenneth Duane), 1940-
Format: 
Books
Publication Date 
2008
Excerpt: 
and help -- 3. Setting up your business -- Forms of organization -- Your trade name and logo
Available: Copies:
273. 
Cover image for Harvard business review case studies : keeping strategy on track.
Harvard business review case studies : keeping strategy on track.
by 
Harvard Business School Publishing Corporation
Format: 
Books
Publication Date 
2008
Excerpt: 
for Broke / Paul Hemp -- Cross Selling or Cross Purposes? / Ford Harding -- A Rose by Any Other Name
Available: Copies:
274. 
Cover image for From enslavement to environmentalism : politics on a southern African frontier
From enslavement to environmentalism : politics on a southern African frontier
From enslavement to environmentalism : politics on a southern African frontier
by 
Hughes, David McDermott.
Format: 
Books
Publication Date 
2008 2006
Excerpt: 
neo-liberal developers commoditize the lands of African peasants in the name of conservation and
Available: Copies:
276. 
Cover image for Connective branding : building brand equity in a demanding world
Connective branding : building brand equity in a demanding world
by 
Fisher-Buttinger, Claudia.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation -- Management.
Available: Copies:
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Affinity Advertising and Publishing.
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Keller, Kevin Lane, 1956-
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