Practical research : planning and design / Leedy, Paul D.

Marketing research / Burns, Alvin C., author.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Integrating qualitative and quantitative methods : a pragmatic approach / Morgan, David L

Qualitative data analysis : a methods sourcebook / Miles, Matthew B.

Research foundations : how do we know what we know? / Woodwell, Douglas.

Qualitative research.

The practice of research in criminology and criminal justice / Bachman, Ronet.

Quantitative research.

Interpreting qualitative data / David Silverman. Silverman, David, 1943- author.

Analyzing media messages : using quantitative content analysis in research / Riffe, Daniel.

. Methodological Issues in Identity Process Theory Research: 3. Qualitative approaches to research using identity