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2761. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Communication systems basics -- Manager's view -- Communications systems elements -- Communications
Available: Copies:
by 
Winston, Brian.
Format: 
Books
Publication Date 
1998
Excerpt: 
Communication -- Technological innovations -- History.
Available: Copies:
2763. 
Cover image for Advertising, promotion, and supplemental aspects of  integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp
Available: Copies:
2764. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed
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2765. 
Cover image for Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
2767. 
Cover image for Using IntranetWare
by 
Zacker, Craig.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Understanding NetWare Communication. Monitoring NetWare Performance. Using the Server Console Utilities. Using
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2768. 
Cover image for Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
2769. 
Cover image for Tanaka Ikko : graphic master
by 
Calza, Gian Carlo.
Format: 
Books
Publication Date 
1997
Excerpt: 
aspect of his career: Japan Style, Typography, Theatre and Art, and Communication Today. A concluding
Available: Copies:
2770. 
Cover image for Competing in the third wave : the ten key management issues of the information age
by 
Hope, Jeremy.
Format: 
Books
Publication Date 
1997
Excerpt: 
Industrial management -- Communication systems.
Available: Copies:
2771. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
Available: Copies:
2772. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
Markets and Marketing Objectives. Ch. 6. Positioning. Ch. 7. Marketing Strategies. Ch. 8. Communication
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