An Introduction to Inquiry -- The Structuring of Inquiry -- Modes of Observation -- Analysis of

Dialogue analysis.

chain -- Information technology for customer relationship management -- Customer portfolio analysis

tables and graphs -- Descriptive measures -- Index numbers -- Regression and correlation analysis -- Time

A social analysis of the impact of branding discusses how ordinary companies and products have

-- 4. Relevance -- 5. Analysis as reconstruction -- 6. Rules for a critical discussion -- 7. Fallacies.

management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives

interpretation of financial statements -- Ratio analysis -- Internal control -- The bottom-up approach to pricing

-- 11. Film criticism: sample analyses -- The classical narrative cinema -- Narrative alternatives to

model -- International investment: what discount rate? -- Country risk analysis and political risk

-- Method for Implementing Design to Budget -- Requirements Analysis -- Analysis of User Needs -- Methods to

Cycle -- Pt. IV. Personal Development and the Role of the Researcher -- Pt. V. The Analysis Cycle