Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Advertising through the extreme