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277. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14
Available: Copies:
278. 
Cover image for Practical food & beverage cost control
by 
Ojugo, Clement.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 12: Revenue and Cash Handling Control -- Chapter 13: Menu Analysis / Planning for Sales -- Chapter
Available: Copies:
279. 
Cover image for Introduction to retailing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Selling the right service -- Part 3. Implementation of the retail strategy. Promoting retail sales
Available: Copies:
280. 
Cover image for Fashion forecasting
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
Available: Copies:
283. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global
Available: Copies:
284. 
Cover image for Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales management.
Available: Copies:
by 
Gowar, H. R. (Humphrey Robert)
Format: 
Books
Publication Date 
2010
Excerpt: 
sampling -- The revenue and receipts cycle: sales, debtors, cash and cash at bank -- Payroll and personnel
Available: Copies:
286. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Norton brand advocates -- Online reviews propel sales -- Probe, fix, and communicate -- Creating online
Available: Copies:
287. 
by 
Grogan, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
requirements: selection and severance pay -- Closures, mergers, transfers and sales of businesses -- Unilateral
Available: Copies:
288. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
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