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2893.

Cover image for Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

by

Harrison, Craig Rhodes.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

2894.

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

by

Walther, Kathrin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

2895.

Cover image for What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

by

Mare, Kathy.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

2896.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

by

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

2897.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

2898.

Cover image for Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

by

Wells, Jo-Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

2899.

Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

by

Malan, Philippus.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

2900.

Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

by

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

2901.

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

by

Bain, Gareth.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

2902.

Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

by

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

Available: Copies:

2903.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

2904.

Cover image for Marketing concepts and strategies

Marketing concepts and strategies

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

research -- Product decisions -- Branding and packaging -- Developing products and managing product

Available: Copies:

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Human Sciences Research Council.

(27)

Society for Research into Higher Education.

(26)

Babbie, Earl R.

(18)

Independent Institute of Education. Vega School.

(15)

Independent Institute of Education. Vega School

(13)

Kotler, Philip.

(13)

Schiffman, Leon G.

(13)

Denzin, Norman K.

(12)

Lincoln, Yvonna S.

(12)

Zikmund, William G.

(12)

(11)

Creswell, John W.

(11)

McDaniel, Carl, Jr., 1941-

(11)

Schutt, Russell K.

(11)

Cooper, Donald R.

(10)

McQuail, Denis.

(10)

(9)

Independent Institute of Education. Vega School of Brand Leadership.

(9)

Kanuk, Leslie Lazar.

(9)

Hair, Joseph F.

(8)

Malhotra, Naresh K.

(8)

Neuman, W. Lawrence (William Lawrence), 1950-

(8)

Schindler, Pamela S.

(8)

Cant, M. C. (Michael Colin), 1957-

(7)

Churchill, Gilbert A.

(7)

Cooper, Cary L.

(7)

Creswell, John W., author.

(7)

Edward Elgar Publishing.

(7)

Insight Media (Firm)

(7)

International Development Research Centre (Canada)

(7)

Sternberg, Robert J.

(7)

Aaker, David A.

(6)

American Psychological Association.

(6)

Association for Investment Management and Research.

(6)

Bachman, Ronet.

(6)

Bartol, Anne M.

(6)

Durand, Vincent Mark.

(6)

Gates, Roger H., 1942-

(6)

Hesse-Biber, Sharlene Nagy.

(6)

(6)

Pervin, Lawrence A.

(6)

Tight, Malcolm.

(6)

(6)

(5)

Babin, Barry J.

(5)

Babin, Barry J., author.

(5)

Barlow, David H.

(5)

Bartol, Curt R., 1940-

(5)

Becvar, Dorothy Stroh.

(5)

Becvar, Raphael J., 1931-

(5)

(5)

Bezuidenhout, Christiaan.

(5)

Bush, Robert P.

(5)

Coghlan, David.

(5)

Corporate Research Foundation (South Africa)

(5)

Flick, Uwe, 1956-

(5)

Human Sciences Research Council. Democracy and Governance Research Programme.

(5)

Lamb, Charles W.

(5)

(5)

Lewis, Philip, 1945-

(5)

McBurney, Donald, 1938-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

(5)

Open University.

(5)

Ormrod, Jeanne Ellis.

(5)

Ortinau, David J.

(5)

Shisana, Olive.

(5)

Silverman, David, 1943-

(5)

(5)

Walliman, Nicholas.

(5)

(5)

Zechmeister, Jeanne S.

(5)

Zikmund, William G., author.

(5)

Alvesson, Mats, 1956-

(4)

American Marketing Association.

(4)

Association of College and Research Libraries (U.S.)

(4)

Babbie, Earl R., author.

(4)

Bowen, John (John T.), 1948-

(4)

Burke, Ronald J.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Cateora, Philip R.

(4)

Cohen, William A., 1937-

(4)

(4)

Denscombe, Martyn.

(4)

Dominick, Joseph R.

(4)

Fayolle, Alain.

(4)

Graham, John L.

(4)

Healey, Joseph F., 1945-

(4)

Human Sciences Research Council. Education, Science and Skills Development Research Programme.

(4)

(4)

Kumar, V., 1957-

(4)

Makens, James C.

(4)

Mouton, J. (Johann)

(4)

Nienaber, Annelize.

(4)

Robbins, Stephen P., 1943-

(4)

Saldaña, Johnny.

(4)

Saunders, Mark, 1959-

(4)

Shaughnessy, John J., 1947-

(4)

Silverman, Stephen J.

(4)

Thornhill, Adrian.

(4)

Van der Walt, C. (Christa)

(4)

Viljoen, Frans.

(4)

Wagner, William E. (William Edward)

(4)

White, Theresa L.

(4)

Wimmer, Roger D.

(4)

Wisker, Gina, 1951-

(4)

Zechmeister, Eugene B., 1944-

(4)

Ambrose, Gavin, author.

(3)

Arens, William F.

(3)

Barnett, Ronald, 1947-

(3)

Bazeley, Patricia.

(3)

Belk, Russell W.

(3)

Berger, Arthur Asa, 1933-

(3)

Bickman, Leonard, 1941-

(3)

Blumberg, Boris.

(3)

Booth, Wayne C.

(3)

Boslaugh, Sarah.

(3)

Brace, Ian, 1949-

(3)

Brannick, Teresa.

(3)

Branston, Gill.

(3)

Brettenny, Alex, 1952-

(3)

Brierley, Sean, 1966-

(3)

(3)

Brynard, Petrus.

(3)

Buckler, Scott, author.

(3)

Burnett, John, 1944-

(3)

Carducci, Bernardo J.

(3)

Castle, Paul (Sports psychologist), author.

(3)

Centre for AIDS Development, Research and Evaluation.

(3)

Cervone, Daniel.

(3)

Corbin, Juliet M., 1942-

(3)

Corporate Research Foundation UK.

(3)

Czinkota, Michael R.

(3)

D'Alessandro, Steven, author.

(3)

Dantzker, Mark L., 1958-

(3)

(3)

Deacon, Harriet.

(3)

Delamont, Sara, 1947-

(3)

(3)

Diggines, Colin.

(3)

Du Plooy, Gertruida M.

(3)

DuBrin, Andrew J.

(3)

Durrheim, Kevin.

(3)

Ebooks Corporation.

(3)

Elliott, Roger (Associate professor), author.

(3)

European Consortium for Political Research.

(3)

Fetterman, David M.

(3)

Fife-Schaw, Chris.

(3)

Findlay, Bruce, 1946-

(3)

Fitzgerald, Jack D.

(3)

Fleer, Marilyn.

(3)

Forzano, Lori-Ann B.

(3)

Forzano, Lori-Ann B., author.

(3)

Fowler, Floyd J.

(3)

(3)

(3)

Gravetter, Frederick J.

(3)

Gravetter, Frederick J., author.

(3)

Grobler, Pieter A. (Pieter Alexander)

(3)

Grove, Susan K.

(3)

Hadland, Adrian.

(3)

Hagan, Frank E.

(3)

(3)

(3)

Hawkins, Del I.

(3)

(3)

Human Sciences Research Council. Social Aspects of HIV/AIDS and Health.

(3)

Human Sciences Research Council. Society, Culture and Identity Research Programme.

(3)

Hunter, Ronald D.

(3)

Independent Institute of Education. Design School Southern Africa.

(3)

International Monetary Fund.

(3)

Ireland, Jane L.

(3)

Johnson, Burke.

(3)

Johnson, Janet Buttolph, 1950-

(3)

(3)

Klopper, H. B., 1974- author.

(3)

(3)

Kolb, Bonita M.

(3)

Leavy, Patricia, 1975-

(3)

Levinson, Jay Conrad.

(3)

Liamputtong, Pranee, 1955-

(3)

Lindlof, Thomas R.

(3)

Locke, Lawrence F.

(3)

(3)

Maree, Kobus, 1951-

(3)

Maxfield, Michael G.

(3)

McBride, Dawn M.

(3)

McLean, George F.

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

Mostafa, Roger.

(3)

Neale, John M., 1943-

(3)

Nelson Mandela Foundation.

(3)

(3)

North Atlantic Treaty Organization.

(3)

Ovid Technologies, Inc.

(3)

Painter, Desmond.

(3)

Pallant, Julie.

(3)

Patton, Michael Quinn.

(3)

Petre, Marian, 1959-

(3)

Plano Clark, Vicki L.

(3)

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(8)

(1)

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Social sciences -- Research -- Methodology.

(164)

Marketing research.

(159)

Social sciences -- Research.

(137)

Qualitative research.

(97)

Research -- Methodology.

(87)

(80)

Social sciences -- Methodology.

(75)

Consumer behavior.

(57)

Psychology -- Research -- Methodology.

(51)

Report writing.

(46)

Social sciences -- Statistical methods.

(43)

Research Design.

(41)

Strategic planning.

(40)

(39)

Public relations.

(38)

Entrepreneurship.

(34)

(34)

Branding (Marketing)

(33)

Business -- Research -- Methodology.

(33)

(33)

Dissertations, Academic.

(30)

Education -- Research -- Methodology.

(30)

Operations research.

(29)

Academic writing.

(28)

Education -- Research.

(28)

(28)

(27)

Organizational behavior.

(27)

(26)

Business -- Research.

(26)

Marketing -- Management.

(26)

Management -- Research.

(24)

Organizational change.

(24)

Social psychology.

(24)

Marketing research -- South Africa.

(23)

Motivation research (Marketing)

(23)

(22)

Aufsatzsammlung.

(21)

Economic development.

(21)

Internet marketing.

(21)

Criminology -- Research.

(20)

Organizational effectiveness.

(20)

(20)

Child development.

(19)

Consumers -- Research.

(19)

Evaluation research (Social action programs)

(19)

Personnel management.

(19)

(18)

Marketing -- South Africa.

(18)

Report writing -- Handbooks, manuals, etc.

(18)

(17)

(17)

Qualitative research -- Methodology.

(17)

Research -- Handbooks, manuals, etc.

(17)

Sociology -- Research -- Methodology.

(17)

Action research.

(16)

Business communication.

(16)

College teaching.

(16)

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(16)

(16)

Research -- Evaluation.

(16)

(16)

(16)

Academic writing -- Handbooks, manuals, etc.

(15)

Communication in marketing.

(15)

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(15)

Developmental psychology.

(15)

Dissertations, Academic -- Handbooks, manuals, etc.

(15)

Industrial management.

(15)

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(15)

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(15)

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(15)

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(15)

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(15)

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(15)

Action research in education.

(14)

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(14)

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(14)

Education, Higher.

(14)

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(14)

(14)

(14)

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(14)

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(14)

(14)

Criminology -- Research -- Methodology.

(13)

(13)

Internet research.

(13)

Management information systems.

(13)

Onderzoeksmethoden.

(13)

(13)

Brand name products.

(12)

Electronic commerce.

(12)

International business enterprises.

(12)

Learning, Psychology of.

(12)

Psychology -- Research.

(12)

Social sciences -- Research -- Statistical methods.

(12)

Sociology -- Research.

(12)

Corporate culture.

(11)

Electronic books.

(11)

Export marketing.

(11)

Forensic psychology.

(11)

Geographic information systems.

(11)

(11)

Grounded theory.

(11)

International relations.

(11)

Interpersonal relations.

(11)

Knowledge management.

(11)

(11)

Marketing research -- Case studies.

(11)

Marketing research -- Methodology.

(11)

Psychology, Experimental.

(11)

(11)

(11)

Social sciences -- Statistical methods -- Computer programs.

(11)

Sustainable development.

(11)

Technical writing.

(11)

Tourism -- Marketing.

(11)

(10)

Communication in management.

(10)

(10)

Creative ability in business.

(10)

Information technology -- Management.

(10)

Information technology -- Social aspects.

(10)

Interpersonal communication.

(10)

Medicine -- Research -- Methodology.

(10)

Psychology -- Textbooks.

(10)

(10)

Quantitative research.

(10)

(10)

Social responsibility of business.

(10)

Social service -- Research -- Methodology.

(10)

Social surveys -- Methodology.

(10)

Social surveys.

(10)

(10)

Business enterprises -- South Africa -- Directories.

(9)

Business planning.

(9)

(9)

(9)

Conflict management.

(9)

Criminal justice, Administration of -- Research -- Methodology.

(9)

(9)

Experimental design.

(9)

Internet -- Social aspects.

(9)

Marketing -- South Africa -- Management.

(9)

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(9)

Problem solving.

(9)

Qualitative reasoning.

(9)

Qualitative research -- Data processing.

(9)

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(9)

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(8)

Advertising -- Research.

(8)

(8)

Communication, International.

(8)

Consumers -- Research -- South Africa.

(8)

Content analysis (Communication)

(8)

(8)

Customer relations.

(8)

Decision making.

(8)

Discourse analysis.

(8)

Educational psychology.

(8)

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(8)

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(8)

(8)

(8)

(8)

Human-computer interaction.

(8)

Interdisciplinary research.

(8)

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(8)

Law -- Study and teaching -- South Africa.

(8)

(8)

Mass media and culture.

(8)

Medical care -- Research -- Methodology.

(8)

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(8)

Nursing -- Research -- Methodology.

(8)

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(8)

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(8)

Production management.

(8)

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(8)

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(8)

Sociaal-wetenschappelijk onderzoek.

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Success in business.

(8)

(8)

(7)

Advertising -- Psychological aspects.

(7)

Aufsatzsammlung

(7)

Clinical health psychology.

(7)

Communication in organizations.

(7)

(7)

Corporations -- South Africa -- Directories.

(7)

Criminal statistics.

(7)

Customer services.

(7)

Developing countries -- Economic policy.

(7)

Dissertations, Academic -- Authorship.

(7)

(7)

Employee motivation.

(7)

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(7)

(7)

Ethnology -- Methodology.

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Evidence-based medicine.

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