An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

A theory of producer-consumer household : the new Keynesian perspective on self-employment