How the Motaung family values, built a successful sports brand

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

Pina Pirata

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Can FNB's recent success in customer service be applied in Vodacom South Africa?

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty