The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

The lonely generation

A grounded theory approach to applying change management principles to the rebranding process

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand