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289.

Managing airports : an international perspective

Graham, Anne, 1958-

Table of contents Kostenfrei
to access electronic resource

Format:

Books

Publication Date

2008

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http

Available: Copies:

290.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

291.

The Cola conquest

Angelico, Irene.

Format:

Video disc

Publication Date

2008

Excerpt:

's the most recognised brand name on earth. How did this happen? With examples of classic adverts, on

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292.

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

293.

How they started : global brands : how 21 good ideas became great global businesses

Lester, David.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

294.

Brandovation : celebrating your brand

Eberl, Nikolaus.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

295.

Zag : the number-one strategy of high-performance brands : a whiteboard overview

Neumeier, Marty.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Planning.

Available: Copies:

296.

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

297.

Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

"How do you create a name for your company, product, or service? What should its look be? Logo

Available: Copies:

298.

CoolBrands 2007/08 : an insight into some of Britain's coolest brands

Cooper, Angela.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Great Britain.

Available: Copies:

299.

Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

300.

Packaging makeovers : graphic redesign for market change

King-Gordon, Stacey.

Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Marketing -- Management.

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