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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Pearson Prentice Hall,

Available: Copies:

2.

Cover image for Action research in education

Action research in education

by

Stringer, Ernest T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0716/2007016425.html

Format:

Books

Publication Date

2008

Excerpt:

Pearson Merrill Prentice Hall,

Available: Copies:

3.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

4.

Cover image for Strategic management in the hospitality industry

Strategic management in the hospitality industry

by

Olsen, Michael D.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007040763.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016376847&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson Prentice Hall,

Available: Copies:

5.

Cover image for Fundamentals of futures and options markets

Fundamentals of futures and options markets

by

Hull, John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

Prentice Hall,

Available: Copies:

6.

Cover image for Fundamentals of futures and options markets

Fundamentals of futures and options markets

Fundamentals of futures and options markets

by

Hull, John C.

Format:

Books

Publication Date

2008

Excerpt:

Pearson Prentice Hall

Available: Copies:

7.

Cover image for Facility planning : principles, technology, guidelines

Facility planning : principles, technology, guidelines

by

Clark, Jeffrey, 1942-

Format:

Books

Publication Date

2008

Excerpt:

Pearson Prentice Hall,

Available: Copies:

8.

Cover image for Introduction to South African law : fresh perspectives

Introduction to South African law : fresh perspectives

Introduction to South African law : fresh perspectives

by

Meintjes-van der Walt, Lirieka, 1961-

Format:

Books

Publication Date

2008

Excerpt:

Pearson Education and Prentice Hall, South Africa,

Available: Copies:

9.

Cover image for Accounting : an introduction

Accounting : an introduction

by

McLaney, E. J.

http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2260408&custom_att_2=simple_viewer

Format:

Books

Publication Date

2008

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

10.

Cover image for Tourism : principles and practice

Tourism : principles and practice

by

Cooper, Chris, 1952-

Table of contents lizenzfrei
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip088/2008001813.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016741166&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 1993

Excerpt:

Prentice Hall Financial Times,

Available: Copies:

11.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

12.

Cover image for Management accounting : analysis and interpretation

Management accounting : analysis and interpretation

by

McWatters, Cheryl S.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0821/2008025767.html

Format:

Books

Publication Date

2008

Excerpt:

Prentice Hall/Financial Times,

Available: Copies:

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Author

Kotler, Philip.

(31)

Robbins, Stephen P., 1943-

(22)

Stallings, William.

(19)

(17)

Deitel, Harvey M., 1945-

(15)

Horngren, Charles T., 1926-

(15)

Deitel, Paul J.

(14)

(10)

Tanenbaum, Andrew S., 1944-

(9)

Keller, Kevin Lane, 1956-

(8)

Mintzberg, Henry.

(8)

Schiffman, Leon G.

(8)

Armstrong, Gary (Gary M.)

(7)

Kanuk, Leslie Lazar.

(7)

(7)

Arens, Alvin A.

(6)

Bovée, Courtland L.

(6)

Hull, John, 1946-

(6)

Laudon, Kenneth C., 1944-

(6)

(6)

Nieto, T. R. (Tem R.)

(6)

Schneider, David I.

(6)

(6)

Turban, Efraim.

(6)

Aitchison, Jim.

(5)

Blanchard, Olivier (Olivier J.)

(5)

Center, Allen H.

(5)

Chaffey, Dave, 1963-

(5)

Coulter, Mary K.

(5)

Harrison, Walter T.

(5)

Hoffer, Jeffrey A.

(5)

Malhotra, Naresh K.

(5)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(5)

Sloman, John, 1947-

(5)

Solomon, Michael R.

(5)

Bergman, Edward F.

(4)

Bowen, John (John T.), 1948-

(4)

Bradley, Frank, 1942-

(4)

(4)

Burnett, John, 1944-

(4)

Cutlip, Scott M.

(4)

Datar, Srikant M.

(4)

George, Joey F.

(4)

Hergenhahn, B. R., 1934-2007.

(4)

Jones, Gareth R.

(4)

Keegan, Warren J.

(4)

Lampel, Joseph.

(4)

Levine, David M., 1946-

(4)

Loebbecke, James K.

(4)

Lovelock, Christopher H.

(4)

Makens, James C.

(4)

Olson, Matthew H.

(4)

Pindyck, Robert S.

(4)

Renwick, William H.

(4)

(4)

Robbins, Stephen P.

(4)

Rubinfeld, Daniel L.

(4)

Scarborough, Norman M.

(4)

Shank, Matthew D.

(4)

Sundem, Gary L.

(4)

Wells, William, 1926-

(4)

Zimmerer, Thomas.

(4)

Ahlstrand, Bruce W.

(3)

(3)

(3)

(3)

Atkinson, Anthony A.

(3)

(3)

Beekman, George.

(3)

(3)

Cascio, Wayne F.

(3)

(3)

Chisnall, Peter M.

(3)

Clarke, Keith C., 1955-

(3)

Clow, Kenneth E.

(3)

(3)

Comer, Douglas.

(3)

Cornelius, Sarah.

(3)

Dessler, Gary, 1942-

(3)

Edwards, Linda Carol.

(3)

Elliott, John A.

(3)

Floyd, Thomas L.

(3)

Foster, George, 1948-

(3)

Frost, Raymond, 1960-

(3)

George, Jennifer M.

(3)

Goetsch, David L.

(3)

Grauer, Robert T., 1945-

(3)

Greene, Beverly.

(3)

Henry, Nicholas

(3)

Henry, Nicholas, 1943-

(3)

Heywood, D. Ian.

(3)

(3)

(3)

Johnson, Gerry.

(3)

(3)

Laudon, Jane Price.

(3)

Lewis, Philip, 1945-

(3)

Liang, Y. Daniel.

(3)

McNurlin, Barbara C. (Barbara Canning)

(3)

Merchant, Kenneth A.

(3)

Miller, Irwin, 1928-

(3)

Nevid, Jeffrey S.

(3)

Nordström, K. (Kjell)

(3)

Patrick, John J.

(3)

Pfleeger, Charles P., 1948-

(3)

Pfleeger, Shari Lawrence.

(3)

Quible, Zane K., 1942-

(3)

Rathus, Spencer A.

(3)

(3)

Robbins, Stephen P

(3)

Scholes, Kevan.

(3)

Sincich, Terry.

(3)

Sprague, Ralph H.

(3)

Stallings, William

(3)

(3)

Tanenbaum, Andrew S

(3)

Tanenbaum, Andrew S.

(3)

Turney, Peter B. B.

(3)

Valacich, Joseph S., 1959-

(3)

Van Horne, James C.

(3)

Vaughan, Graham M.

(3)

Wakerly, John F.

(3)

Watne, Donald A.

(3)

(2)

(2)

Bailey, Edward P.

(2)

Balaam, David N., 1950-

(2)

Balkin, David B., 1948-

(2)

Bamber, Linda S. (Linda Smith), 1954-

(2)

Banhegyi, Steve.

(2)

Barkan, Steven E., 1951-

(2)

Baron, David P.

(2)

Bartol, Anne M.

(2)

Bartol, Curt R., 1940-

(2)

Beauchamp, Tom L.

(2)

Beech, John G., 1947-

(2)

Benson, P. George, 1946-

(2)

Berenson, Mark L.

(2)

Berger, Paul D., 1943-

(2)

(2)

Besterfield, Dale H.

(2)

(2)

Blanchard, Olivier

(2)

Blanchard, P. Nick.

(2)

(2)

(2)

(2)

Bowie, Norman E., 1942-

(2)

(2)

Brennan, James F.

(2)

Burns, Alvin C.

(2)

Burton, Sharon, 1942-

(2)

Bush, Ronald F.

(2)

Cardy, Robert L., 1955-

(2)

Carrell, Michael R.

(2)

Chadwick, Simon, 1964-

(2)

Champion, Dean J.

(2)

Chowdhury, Subir.

(2)

Clark, Mary Jo Dummer.

(2)

Cohen, Bernard P.

(2)

Comer, Douglas E.

(2)

Cooper, Chris, 1952-

(2)

(2)

Cortada, James W.

(2)

Coughlan, Anne T.

(2)

(2)

Creswell, John W.

(2)

David, Fred R. Concepts of strategic management.

(2)

Davidson, Rob, 1955-

(2)

Day, Alastair L.

(2)

DeCenzo, David A.

(2)

(2)

Deresky, Helen.

(2)

Doyle, Peter, 1943-2003.

(2)

(2)

Dyson, J. R. (John R.)

(2)

(2)

(2)

Egan, John, 1952-

(2)

Elliott, Barry.

(2)

Elliott, Jamie.

(2)

Evans, James R. (James Robert), 1950-

(2)

(2)

Feldman, Robert S. (Robert Stephen), 1947-

(2)

Fellenstein, Craig.

(2)

(2)

Financial Times Limited.

(2)

Fort, Rodney D.

(2)

(2)

Freund, John E.

(2)

Freund, John E. Mathematical statistics.

(2)

Froyen, Richard T

(2)

Froyen, Richard T.

(2)

George, Jennifer M; Jones, Gareth R

(2)

Giannetti, Louis D.

(2)

Goddard, John A.

(2)

Goldstein, Nathan.

(2)

Gray, William S., 1936-

(2)

Greasley, Andrew.

(2)

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(41)

(41)

(31)

Strategic planning.

(31)

Organizational behavior.

(28)

Marketing -- Management.

(24)

Personnel management.

(22)

Management information systems.

(21)

Electronic commerce.

(20)

(17)

Entrepreneurship.

(15)

Industrial management.

(15)

(14)

Consumer behavior.

(14)

Corporations -- Finance.

(14)

Business enterprises -- Finance.

(13)

(13)

Business communication.

(12)

Financial statements.

(12)

Java (Computer program language)

(12)

Public relations.

(12)

Strategic planning -- Case studies.

(12)

(12)

Computer networks.

(11)

Macroeconomics.

(11)

Organizational effectiveness.

(11)

Strategisch management.

(11)

Success in business.

(11)

System analysis.

(11)

Managerial accounting.

(10)

Marketing research.

(10)

Object-oriented programming (Computer science)

(10)

Operating systems (Computers)

(10)

Production management.

(10)

(10)

(10)

Business planning.

(9)

Information resources management.

(9)

Tourism -- Marketing.

(9)

Business enterprises -- Computer networks.

(8)

Computer organization.

(8)

Computer programming.

(8)

Cost accounting.

(8)

Data transmission systems.

(8)

Export marketing -- Management.

(8)

Internet marketing.

(8)

(8)

Motivation research (Marketing)

(8)

New business enterprises -- Management.

(8)

(8)

Project management.

(8)

Small business -- Management.

(8)

Social psychology.

(8)

(8)

Strategische planning.

(8)

Strategisches Management.

(8)

(7)

Commercial statistics.

(7)

Communication in marketing.

(7)

Computer security.

(7)

Geographic information systems.

(7)

International economic relations.

(7)

Microeconomics.

(7)

(6)

Business -- Data processing.

(6)

Business ethics.

(6)

C++ (Computer program language)

(6)

(6)

Computer architecture.

(6)

Computer software -- Development.

(6)

Electronic spreadsheets.

(6)

Information technology -- Management.

(6)

Management -- Statistical methods.

(6)

Management science.

(6)

Product management.

(6)

Psychology, Industrial.

(6)

Wireless communication systems.

(6)

Accounting -- Problems, exercises, etc.

(5)

BASIC (Computer program language)

(5)

Brand name products -- Management.

(5)

Business presentations.

(5)

Communication in organizations.

(5)

(5)

Economics -- Statistical methods.

(5)

Electronic commerce -- Management.

(5)

Hospitality industry -- Marketing.

(5)

Information technology.

(5)

Interpersonal relations.

(5)

(5)

Management -- Problems, exercises, etc.

(5)

Mathematical statistics.

(5)

Microsoft Excel (Computer file)

(5)

New business enterprises.

(5)

Operations research.

(5)

Organizational change.

(5)

Psychology -- Statistical methods.

(5)

Report writing.

(5)

(5)

World Wide Web.

(5)

(4)

Business communication -- United States -- Case studies.

(4)

Business mathematics.

(4)

Commercial law.

(4)

Communication in management.

(4)

(4)

Computer graphics.

(4)

Computer science.

(4)

Corporate culture.

(4)

(4)

(4)

Database management.

(4)

Decision making.

(4)

Electronic data processing personnel -- Certification.

(4)

Employees -- Training of.

(4)

Export marketing.

(4)

Human geography.

(4)

Industrial marketing.

(4)

Intercultural communication.

(4)

Internetworking (Telecommunication)

(4)

Interpersonal communication.

(4)

Managerial economics.

(4)

Marketing -- Planning.

(4)

Marketing channels.

(4)

Microcomputers.

(4)

Microsoft Office.

(4)

Office management.

(4)

Personnel management -- United States.

(4)

Productiemanagement.

(4)

(4)

Psychology, Pathological.

(4)

Public speaking.

(4)

(4)

Relations publiques.

(4)

Relationship marketing.

(4)

SPSS for Windows.

(4)

SQL (Computer program language)

(4)

Sales promotion.

(4)

Self-actualization (Psychology)

(4)

(4)

Social responsibility of business.

(4)

Sports -- Economic aspects -- United States.

(4)

Sports -- Marketing.

(4)

Structural analysis (Engineering)

(4)

Supervision of employees.

(4)

Tourisme -- Marketing.

(4)

(4)

(4)

Accounting -- Data processing.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Business -- Computer programs.

(3)

Business -- Research.

(3)

Business writing.

(3)

C (Computer program language)

(3)

(3)

Comportement organisationnel.

(3)

Computer networks -- Security measures.

(3)

Computers and civilization.

(3)

Consumer satisfaction.

(3)

Data protection.

(3)

Data structures (Computer science)

(3)

Digital communications.

(3)

Digital integrated circuits -- Design and construction.

(3)

Direct marketing.

(3)

Distributed operating systems (Computers)

(3)

Economics, Mathematical.

(3)

Education -- Research -- Methodology.

(3)

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(3)

Electronic data processing departments -- Auditing.

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(3)

Environmental sciences.

(3)

Executives -- Training of.

(3)

Export marketing -- Management -- Case studies.

(3)

Futures market.

(3)

(3)

(3)

(3)

Hotel management.

(3)

(3)

Industrial hygiene.

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Industrial management -- Statistical methods.

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Industrial safety.

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Informatiesystemen.

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Information storage and retrieval systems -- Accounting.

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International business enterprises -- Management.

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International finance.

(3)

Internet programming.

(3)

Java (programmeertaal)

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(3)

Knowledge management.

(3)

Leermiddelen (vorm)

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Makroökonomie.

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Management informatiesystemen.

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Managerial accounting -- Problems, exercises, etc.

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Marketing -- Australia -- Management.

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Marketingmanagement.

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Microsoft .NET Framework.

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Microsoft Visual BASIC.

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Occupational training.

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