Finance, Public -- Law and legislation -- South Africa.

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

digital public relations executives. Primarily, these are all online storytellers and this book aims to

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

damages -- Legal and public policy considerations that have justified the statutory development of the law

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service