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265. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
266. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
Available: Copies:
267. 
Cover image for The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
268. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
269. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
270. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
271. 
Cover image for An investigation into the lack of targeted online advertising to lower income markets in South Africa
An investigation into the lack of targeted online advertising to lower income markets in South Africa
An investigation into the lack of targeted online advertising to lower income markets in South Africa
by 
Alter, Gidon Hillel.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An investigation into the lack of targeted online advertising to lower income markets in South
Available: Copies:
272. 
Cover image for The golden age of advertising-- the 50s
The golden age of advertising-- the 50s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
Available: Copies:
273. 
Cover image for The future of television advertising lies in branded television
The future of television advertising lies in branded television
The future of television advertising lies in branded television
by 
Sema, Reneilwe.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The future of television advertising lies in branded television / Sema, Reneilwe.
Available: Copies:
274. 
Cover image for Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa
Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa
Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa
by 
Bonus, Michael.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Building brand equity : has stereotyping of black women in advertising helped build brand equity in
Available: Copies:
275. 
Cover image for Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and
Available: Copies:
276. 
Cover image for Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by 
Helgert, Joseph P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United
Available: Copies:
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