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1. 
Cover image for MadScam : kick-ass advertising without the Madison Avenue price tag
MadScam : kick-ass advertising without the Madison Avenue price tag
by 
Parker, George, 1937-
Format: 
Books
Publication Date 
2007
Excerpt: 
MadScam : kick-ass advertising without the Madison Avenue price tag / Parker, George, 1937-
Available: Copies:
2. 
Cover image for The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
3. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
4. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
5. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
6. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
Available: Copies:
7. 
Cover image for An investigation into the lack of targeted online advertising to lower income markets in South Africa
An investigation into the lack of targeted online advertising to lower income markets in South Africa
An investigation into the lack of targeted online advertising to lower income markets in South Africa
by 
Alter, Gidon Hillel.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An investigation into the lack of targeted online advertising to lower income markets in South
Available: Copies:
8. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
9. 
Cover image for The golden age of advertising : the 60s
The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising : the 60s / Heimann, Jim, 1948-
Available: Copies:
10. 
Cover image for The golden age of advertising-- the 50s
The golden age of advertising-- the 50s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
Available: Copies:
11. 
Cover image for Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by 
Helgert, Joseph P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United
Available: Copies:
12. 
Cover image for Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and
Available: Copies:
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