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301. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match
Available: Copies:
303. 
Cover image for Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2005
Excerpt: 
competitive strategy -- Market power: monopoly and monopsony -- Pricing with market power -- Monopolistic
Available: Copies:
304. 
Cover image for Financial management : theory and practice
by 
Brigham, Eugene F., 1930-
Format: 
Books
Publication Date 
2005
Excerpt: 
Theory and Asset Pricing Models -- Bonds and Their Valuation -- Stocks and Their Valuation -- Financial
Available: Copies:
305. 
Cover image for Microeconomic theory : basic principles and extensions
by 
Nicholson, Walter.
Format: 
Books
Publication Date 
2005
Excerpt: 
, Competitive market -- Part 5, Models ofimperfect competition -- Part 6, Pricing in input markets -- Part 7
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306. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and
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307. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Dilip Soman -- Banner advertisement pricing, measurement, and pretesting practices : perspectives from
Available: Copies:
308. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
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309. 
Cover image for Outsourcing--insourcing : can vendors make money from the new relationship opportunities?
by 
Jenster, Per V.
Format: 
Books
Publication Date 
2005
Excerpt: 
marketing and the sales force -- 4. Managing buyer/supplier relationships -- 5. Pricing solutions and
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310. 
Cover image for International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
entry - a strategic approach -- 17. Channels of international distribution -- 18. Pricing in
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311. 
Cover image for Managerial economics : a problem-solving approach
by 
Wilkinson, Nick, 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
estimation -- Pt. IV. Strategy analysis -- Ch. 8. Market structure and pricing -- Ch. 9. Game theory -- Ch
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312. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
and services - it all comes down to the experiences -- 9. Pricing luxuries - it has very little to do
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