Marketing research / Wiid, Jan.

Collecting and interpreting qualitative materials / Denzin, Norman K.

Research methods for business : a skill-building approach / Sekaran, Uma.

. It provides a balanced treatment of qualitative and quantitative methods, integrating substantive

Qualitative research.

promising match -- Qualitative research `on' the Internet: user-generated content analysis -- The integrated

. Understanding and applying program logic models -- 3. Research designs for program evaluations -- 4. Measurement

Qualitative research -- Data processing.

Researching health : qualitative, quantitative and mixed methods / Saks, Mike.

Modern research methods for the study of behavior in organizations / Cortina, Jose M.

Research.

Quantitative research.