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301.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

302.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

Available: Copies:

303.

Graded questions on auditing 2011

Gowar, H. R. (Humphrey Robert)

Format:

Books

Publication Date

2010

Excerpt:

sampling -- The revenue and receipts cycle: sales, debtors, cash and cash at bank -- Payroll and personnel

Available: Copies:

304.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2009

Excerpt:

Sales management.

Available: Copies:

305.

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

is happy with a short-term fling -- Ch. 19. Management loves coupons and sales. Marketing loathes

Available: Copies:

306.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

307.

Leadership in the era of economic uncertainty : the new rules for getting the right things done in difficult times

Charan, Ram.

Format:

Books

Publication Date

2009

Excerpt:

all work : operations -- Refocusing innovation : research & development -- From supplies to sales

Available: Copies:

308.

e Boot camp : proven Internet marketing techniques to grow your business

Perlman, Corey, 1978-

Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html

Format:

Books

Publication Date

2009

Excerpt:

increasing your site traffic, customers, and sales."--BOOK JACKET.

Available: Copies:

309.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

310.

Global marketing management : changes, new challenges and strategies

Lee, Kiefer.

Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html

Format:

Books

Publication Date

2009

Excerpt:

relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and

Available: Copies:

311.

Designing management information systems

Heijden, Johannes Govardus Maria van der, 1969-

Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008039287.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0908/2008039287-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0908/2008039287-d.html

Format:

Books

Publication Date

2009

Excerpt:

alternatives -- 9. Epilogue -- Appendix 1. Transaction data for sales department case.

Available: Copies:

312.

Principles and practice of sport management

Masteralexis, Lisa Pike.

Format:

Books

Publication Date

2009

Excerpt:

. McDonald and Carol A. Barr -- Ch. 14. Sport Sales / Stephen M. McKelvey -- Ch. 15. Sport Sponsorship

Available: Copies:

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