Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project