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1. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences.
Available: Copies:
2. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
4. 
Cover image for Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
5. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
Available: Copies:
6. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior -- History -- 20th century.
Available: Copies:
7. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
8. 
Cover image for Taking sides. Clashing views on controversial issues in abnormal psychology
by 
Halgin, Richard P.
Format: 
Books
Publication Date 
2000
Excerpt: 
biological disorder? -- Does post-abortion syndrome exist? -- Are repressed memories valid? -- Have Consumer
Available: Copies:
9. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
10. 
Cover image for Psychology : fields of application
by 
Stec, Astrid M.
Format: 
Books
Publication Date 
1999
Excerpt: 
applied to education / Anita Woolfolk Hoy -- Ch. 5. Psychology applied to consumer behavior / Frank R
Available: Copies:
11. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Behavior -- 26. Factor Markets -- 27. Oligopoly -- 28. Game Theory -- 29. Exchange -- 30. Production -- 31
Available: Copies:
12. 
Cover image for Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour in tourism / Swarbrooke, John.
Available: Copies:
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