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313. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The
Available: Copies:
315. 
Cover image for Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Financial Aspects of Marketing Management -- Ch. 3. Marketing Decision Making and Case Analysis -- Ch. 4
Available: Copies:
316. 
Cover image for Hospitality management accounting
by 
Coltman, Michael M., 1930-
Format: 
Books
Publication Date 
2001
Excerpt: 
. Analysis and Interpretation of Financial Statements. Ratio Analysis. Internal Control. The 'Bottom Up
Available: Copies:
317. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2000
Excerpt: 
, securities, markets, and rates -- 3. Financial statements, taxes, depreciation, and cash flow -- 4. Financial
Available: Copies:
318. 
Cover image for Dictionary of accounting terms
by 
Siegel, Joel G.
Format: 
Books
Publication Date 
2000
Excerpt: 
and cost accounting, auditing, financial statement analysis, and taxes. Also included are essential
Available: Copies:
319. 
Cover image for Financial management
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2000
Excerpt: 
Financial management / Correia, Carlos, 1956-
Available: Copies:
320. 
Cover image for Managerial accounting
by 
Garrison, Ray H.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Flexible budgets and overhead analysis -- Segment reporting, profitability analysis, and decentralization
Available: Copies:
321. 
Cover image for The complete MBA for dummies
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
2000
Excerpt: 
accounting -- Working your way through financial statements -- Deciphering the mysteries of financial
Available: Copies:
322. 
Cover image for Accounting
by 
Horngren, Charles T., 1926-
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
cash -- Financial statement analysis -- Introduction to management accounting -- Job costing -- Process
Available: Copies:
323. 
Cover image for Real people working in finance
by 
Camenson, Blythe.
Format: 
Books
Publication Date 
1999
Excerpt: 
Financial services industry -- Vocational guidance.
Available: Copies:
324. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
strategy in retail/wholesale and service businesses -- Managing finances for growth: Financial analysis for
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