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1. 
Cover image for Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms
Available: Copies:
2. 
Cover image for Human sexuality
by 
Primoratz, Igor.
Format: 
Books
Publication Date 
1997
Excerpt: 
Philosophical Analysis / Keith Burgess-Jackson. 25. Date Rape: A Feminist Analysis / Lois Pineau.
Available: Copies:
3. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
supplying tourism services -- Other destination effects -- A stakeholder analysis of the inclusive holiday
Available: Copies:
4. 
Cover image for Accounting and finance for non-specialists
by 
Atrill, Peter.
Format: 
Books
Publication Date 
1997
Excerpt: 
-Volume-Profit Analysis -- 8. Full Costing -- 9. Budgeting -- 10. Capital Investment Decisions -- 11. The Management of
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by 
Kahaner, Larry.
Format: 
Books
Publication Date 
1997
Excerpt: 
intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions
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by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
Analysis for Marketing Decisions -- Section IV. Developing Marketing Plans -- Section V. Secondary Data
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by 
Studenmund, A. H.
Format: 
Books
Publication Date 
1997
Excerpt: 
Regression analysis.
Available: Copies:
8. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3
Available: Copies:
9. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- 6. Preparing a data collection plan -- 7. Planning for data analysis -- 8. Anticipating the report
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by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
information: a framework of analysis -- News and views: designing the world's symbolic environment
Available: Copies:
by 
Collis, David J.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Ch. 2. Resources and Rents -- Appendix B. Business Strategy and Industry Analysis -- Ch. 3. Scale and
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12. 
Cover image for Psychological testing
by 
Anastasi, Anne, 1908-2001.
Format: 
Books
Publication Date 
1997
Excerpt: 
interpretation -- Item analysis -- Individual tests -- Tests for special populations -- Group testing -- Nature
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