. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners

3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four

Consumer behavior / Schiffman, Leon G.

: from secrecy to sharing -- Google Cola: we?re more than consumers -- Service. Google Air: a social

Consumer behavior / Hoyer, Wayne D.

: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives

Introduction to consumer behaviour Joubert, Johan.

Consumer behavior -- South Africa -- Cross-cultural studies.

Consumers' preferences -- South Africa.

Defining marketing and the marketing process -- Understanding the marketplace and consumers

Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing